The inspiration this time comes from the life and spirit of American artist Margaret Keane, who has created an aesthetic language that is close and feminine with the essence of Miu Miu. Likewise, Keane’s resilient personality, free spirit, and story form a relationship with the unmistakable state of the Miu Miu woman, from the gestures, moods, and emotions that Gigi Hadid personification in the campaign.

In the Arcadie and Wonder bag campaign  , the ideal environment is recreated with realistic and structured brushstrokes, while accompanied by the ripples of Miu Miu’s matelassé. In a series of intimate and face-to-face portraits that remove all forms of fanfare,  Gigi Hadid invites us to join the fantasy between the real and the surreal. Because, as Miuccia Prada said, everyday things that can be special and ordinary can become extraordinary. With a Miu Miu bag, this is so much more.